Series C
Nov 15, 2026
Tru announces Series C
We raised a $100M Series C led by a16z to accelerate customs automation globally.
Stories in transit
Featured
Nov 15, 2026
Tru announces Series C
We raised a $100M Series C led by a16z to accelerate customs automation globally.
Series C
Nov 22, 2024
CPG Stories: The Realities of Scaling a CPG Brand with Steve Candland
CPG expert Steve Candland shares key lessons for scaling consumer packaged goods brands, from farmers' markets to major retailers.
De Minimis Threshold
$800
Penalty per Day
$500
Nov 13, 2024
Guide to Declared Value in Customs: The Do's and Don'ts
Declared value refers to the monetary worth of goods being reported to U.S. Customs and Border Protection. This figure determines duty and tax obligations.
Nov 13, 2024
Selling into the UK Market: Paying duties and tax and managing your returns
Duty Refunds specializes in reclaiming import VAT and customs duties on goods brought into the UK and EU. Learn how to manage international returns efficiently.
Entry
Types
Oct 23, 2024
Entry Types
Entry types categorize how goods are brought into the U.S. for customs purposes. Learn about consumption entries, temporary import entries, warehouse entries, and more.
Jul 23, 2024
What do Tru statuses mean?
Throughout the Tru dashboard, users encounter numerous statuses and verification levels. This guide explains what each status means.
US Threshold
$800
EU Threshold
€150
Apr 29, 2024
Demystifying De minimis: Importing low-value goods into the US in 2024
Many countries maintain a "de minimis" threshold — a minimum goods value below which customs authorities waive import fees.
Tru ID
Apr 5, 2024
The Global Tru ID System
The Tru ID is a globally unique identifier for supply chain entities. Learn how it works and why it matters for trade compliance.
Mar 3, 2024
Business Ownership Information Report (BOIR) for US Entities
Beginning January 1, 2024, most companies registered or operating within the United States must file a BOIR with FinCEN.
“Our entry processing time dropped from 45 minutes to under 10. Our clients notice the difference.”
— Robert M., Licensed Customs Broker
Tru Identity, Inc. (“Tru Identity”, “Tru”, “We”, “Us”, or “Our”) provides a risk analysis platform (“Tru Services” or the “Services”) for brands and shippers to build and maintain compliant supply chains.
©2026 Tru Identity, Inc. All rights reserved.