News
CBP Selects Tru Identity
Live webinar
How to Talk About Trade Compliance like a Leader in the Boardroom
How customs brokers and importers can make the business case and advocate for trade compliance to leadership, get buy-in, and stay ahead of enforcement.
Wednesday, July 29, 2026 at 12:00 PM EDT
🕚 11 DAYS, 12 HOURS
What we're covering
Trade compliance is in the limelight like it's never been before. With CBP ramping up enforcement, new AI tools, and tariff volatility dominating the news, compliance teams are being asked to manage higher risk, explain financial exposure, and justify resources, but many still do not have the language or framework to make that case to executive leadership.
What you will learn in this webinar:
- How CBP's new AI tools, enforcement funding, and audit focus are raising the stakes for every importer right now
- Why leadership dismisses trade compliance spend and what that's costing customs brokers and importers who can't get internal buy-in
- How to reframe compliance from a cost center to a margin lever, risk shield, and growth enabler, with the language to make that case in the boardroom
- What it looks like to build an audit-ready importer/broker relationship, and why that relationship (not just transactional, but central to better controls, cleaner data, and faster issue identification) matters more than ever
More from Tru
Industry
CBP has stopped asking questions. Six quarters of enforcement data show it.
New data from CBP puts hard numbers on what customs brokers and importers have been feeling on the ground: Form 29 Notices of Action increased 148% from Q1 2025 to Q2 2026, rising from 4,322 to 10,718
19 CFR and AIVoices
Top 5 discussion topics from "19 CFR and AI" webinar with Cindy Allen and Hugo Pakula
Trade compliance is changing fast: AI adoption, tariff volatility, and the end of de minimis all hit within the same stretch of time, and CBP used that window to close the technology gap. On this webinar, Cindy and Hugo gave a clear, actionable plan for trade professionals to keep pace with change while maintaining responsible supervision and control.
News
Tru Identity selected by CBP to Modernize Customs Entries with Responsible AI
Tru Identity has been selected by U.S. Customs and Border Protection for the Commercial Solutions Opening Pilot (CSOP pilot) to provide AI-powered trade compliance solutions, including tariff classification and supply chain tracing solutions, to improve and streamline trade, promote security, and secure tariff revenue.
©2026 Tru Identity, Inc. All rights reserved.