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CBP Selects Tru Identity

Live webinar

How to Talk About Trade Compliance like a Leader in the Boardroom

How customs brokers and importers can make the business case and advocate for trade compliance to leadership, get buy-in, and stay ahead of enforcement.

Duration

Saturday, June 27, 2026 at 1:07 PM EDT

We missed you, but you can still watch on demand

What we're covering

Trade compliance is in the limelight like it's never been before. With CBP ramping up enforcement, new AI tools, and tariff volatility dominating the news, customs brokers and importers are under more pressure than ever. But most leadership teams still treat compliance as a cost center, and there is no great framework for how to talk about it in the boardroom when decision-makers are not familiar with the nuances.

What you will learn in this webinar …

  1. How CBP's new AI tools, enforcement funding, and audit focus are raising the stakes for every importer right now
  2. Why leadership dismisses trade compliance spend and what that's costing importers who can't get internal buy-in
  3. How to reframe compliance from a cost center to a margin lever, risk shield, and growth enabler, with the language to make that case in the boardroom
  4. What it looks like to be an active, audit-ready importer and how to build the broker relationship that makes it possible