Responsible AI
Tru blends multiple technology approaches that are applied intentionally for each workflow to support responsible supervision and control under 19 CFR.
Trusted by US Customs & Border Protection
Pre-entry compliance data for customs brokers
Turn messy product catalogs into ready-to-file compliance data. Tru enables repeatable, error-free customs entry workflows so compliance becomes a competitive advantage, not a bottleneck.
Where Tru fits
Clean master data. Clear customs.
Growth, efficiency, and risk trade against each other. Clean master data is the only lever that moves all three at the same time because everything downstream depends on it. Join the CBP program.
Growth
Faster new client and catalog onboard
Expand auditing and advisory services
Efficiency
Less time decoding changes
Remove complex spreadsheet management
Risk
Entry writers work from complete, current information
Fewer (and answerable) CF-28s and CF-29s
“It’s rare that I review a product and immediately think, you get it from the operator’s point of view.”
Accuracy at scale
Controlled and defensible.
Always current
CSMS bulletins, binding rulings, proclamations, and Federal Register notices are ingested when they publish and applied across the entire catalog.
Auditable and provable
Every decision carries a timestamp, written rationale, governing rules and prior rulings, rejected alternatives, and the rule version in effect on the day you filed.
Export into the system you already file from
and more...The Tru workflow
Full data workflow, fully documented
From ingest to audit, every step of the entry lifecycle is tracked, timestamped, and ready to defend.
Lookup or Upload: run one-off checks and lookups or upload in bulk
Validate: run HTS and description checks to create clean catalogs
Classify: assign HTS codes with complete confidence and rationale
Enrich: apply 99s, Section 301/232s, PGAs, and more
Organize: manage customer-specific catalogs
Screen: check every shipment for forced-labor and PGA risk
Prep: review complete and current materials before filing
Export: generate custom output formats for ABI upload
Audit: verify entry accuracy
Monitor: apply tariff and rule changes across the database
The definitive guide to AI in customs brokerage
CBP drew the line on AI
HQ H350722 set clear guardrails for AI as it relates to customs business. This guide gives customs brokerages everything they need to evaluate, adopt, and govern AI responsibly without losing control of the entries CBP holds you accountable for.
