Government
Modernize trade
compliance at scale.
Government agencies face a growing gap between import volumes and the resources available to review them. Tru gives trade compliance teams AI-powered tools to verify classifications, identify risk, and process entries faster — without expanding headcount.
Government
Modernize trade
compliance at scale.
Government agencies face a growing gap between import volumes and the resources available to review them. Tru gives trade compliance teams AI-powered tools to verify classifications, identify risk, and process entries faster — without expanding headcount.
The enforcement gap
Import volumes are growing. Review capacity isn't.
Millions of entries flow through every year. Misclassifications mean lost revenue, circumvented trade actions, and compliance blind spots. Manual review catches a fraction of the risk. Agencies need better tools to target the right shipments, verify classifications at scale, and protect the revenue base.
Target risk, not volume
Tru's AI identifies classification anomalies, flags high-risk entries, and surfaces patterns that manual review misses. Focus enforcement resources where they have the greatest impact on revenue protection and compliance.
How it works
Ingest
Connect entry data feeds, importer records, or historical filing data. Tru normalizes and indexes product information across sources.
Analyze
AI verifies HTS classifications against product descriptions, flags mismatches, calculates expected duty rates, and scores each entry for risk.
Enforce
Review prioritized exceptions with full audit trails. Generate CF-29 recommendations, track correction outcomes, and measure revenue impact.
Purpose-built for trade enforcement
Classification verification at scale
Tru cross-references declared HTS codes against product descriptions, prior rulings, and tariff schedules. Automatically surface entries where the declared classification doesn't match the product — the #1 source of lost duty revenue.
Risk-based entry scoring
Every entry gets a risk score based on classification confidence, importer history, product category, and trade action exposure. Focus human review on the entries most likely to be wrong.
Duty rate and tariff stacking analysis
Calculate net effective duty rates including base tariffs, Section 201/232/301 duties, and trade agreement preferences. Identify where importers may be under-declaring.
Full audit trail and reporting
Every classification decision, risk flag, and correction recommendation is logged with timestamps and reasoning. Generate enforcement reports, track revenue recovered, and measure program effectiveness over time.
“We started Tru with a vision to elevate the customs broker from a necessary afterthought to the professionals making strategic decisions.”
Hugo Pakula
Co-Founder & CEO, Tru
Review new customer databases in minutes, not hours.
Achieve full compliance before shipments leave origin.
“What we can do in a few minutes now would have taken us well over an hour.”
Corie Koropatnicki, LCB, CCS
Director US Client Services, GHY
Customer File
acme-products-2026.csv
847 products · 2.4 MB
“Our entry processing time dropped from 45 minutes to under 10. Our clients notice the difference.”
— Robert M., Licensed Customs Broker
Tru Identity, Inc. (“Tru Identity”, “Tru”, “We”, “Us”, or “Our”) provides a risk analysis platform (“Tru Services” or the “Services”) for brands and shippers to build and maintain compliant supply chains.
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