News
CBP Selects Tru Identity
Live webinar
CBP is now AI-enabled and the scrutiny isn't slowing down. Join Cindy Allen and Hugo Pakula on for what's changing and how to use AI responsibly without putting your license at risk.

This webinar counts for 1 CE Credit
Tariffs, IEEPA, and CAPE have reshaped the compliance landscape, and CBP is now using AI to review entries at scale. Cindy Allen (CEO & Managing Director, Trade Force Multiplier) and Hugo Pakula (CEO, Tru Identity) break down what's actually happening and what brokers can do about it, responsibly and within the bounds of Ruling H350722.
What you'll learn:

Industry
CBP has stopped asking questions. Six quarters of enforcement data show it.
New data from CBP puts hard numbers on what customs brokers and importers have been feeling on the ground: Form 29 Notices of Action increased 148% from Q1 2025 to Q2 2026, rising from 4,322 to 10,718
19 CFR and AIVoices
Top 5 discussion topics from "19 CFR and AI" webinar with Cindy Allen and Hugo Pakula
Trade compliance is changing fast: AI adoption, tariff volatility, and the end of de minimis all hit within the same stretch of time, and CBP used that window to close the technology gap. On this webinar, Cindy and Hugo gave a clear, actionable plan for trade professionals to keep pace with change while maintaining responsible supervision and control.

News
Tru Identity selected by CBP to Modernize Customs Entries with Responsible AI
Tru Identity has been selected by U.S. Customs and Border Protection for the Commercial Solutions Opening Pilot (CSOP pilot) to provide AI-powered trade compliance solutions, including tariff classification and supply chain tracing solutions, to improve and streamline trade, promote security, and secure tariff revenue.
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