CBP modernizes customs entries with Tru Responsible AI

U.S. Customs and Border Protection (CBP) is the largest federal law enforcement agency within the U.S. Department of Homeland Security, responsible for securing the nation's borders while facilitating lawful international trade and travel. CBP processes millions of import entries each year, balancing security and revenue objectives against the need to keep legitimate commerce moving.

Manual entity and import reviews at national scale

The volume and complexity of import entries place significant demands on CBP personnel. Conducting thorough entity and import reviews manually is time-intensive, and critical data often arrives too late in the process to inform enforcement decisions.

4.4 million shipments arrive at the U.S. border every day for entry and must be processed by CBP, either being prioritized for inspection, referred to a Partner Government Agency (PGA), or released.

Commercial solutions like Tru Identity already support customs brokerage, 3PL, and importer workflows to audit and segment higher-risk shipments for manual intervention and correction. However, increased thoroughness of reviews requires substantial additional manpower and resource commitments.

The end users are the front-line officers at the Office of Field OperationsOffice of Field Operations (OFO), is the largest component in CBP and is responsible for border security—including anti-terrorism, immigration, anti-smuggling, trade compliance, and agriculture protection—while simultaneously facilitating the lawful trade and travel at U.S. ports of entry that is critical to our Nation’s economy. who conduct risk assessments and make critical national security decisions, taking input from systems like the Automated Targeting System (managed by National Targeting Center), and leverage their years of experience and officer intuition to make decisions to interdict illicit, fraudulent, or other seemingly-anomalous cargo.

Our partner at CBP is the Office of Information Technology and Office of TradeThe Office of Trade (OT) consolidates the trade policy, program development, and compliance measurement functions of CBP into one office. The Office provides uniformity and clarity for the development of CBP’s national strategy to facilitate legitimate trade and manages the design and implementation of results-driven strategic initiatives of trade compliance and enforcement. It directs national enforcement responses through effective targeting of goods crossing the border as well as strict, swift punitive actions against companies participating in predatory trade practices. Through coordination with international partners and other U.S. government agencies it directs the enforcement of intellectual property rights, the identification of risks to detect and prevent the importation of contaminated agricultural or food products and the enforcement of free trade agreement eligibility. By promoting trade facilitation through partnership programs, the Office of Trade will streamline the flow of legitimate shipments and foster corporate self-governance as a means of achieving compliance with trade laws and regulations., who work tirelessly to give OFO the tooling they need to make the best decision. More data is not helpful. Rather, actionable, provenance-preserving data from a trustworthy system that produces predictable results actually move the needle. This was our mission statement.

A mandate to strengthen customs enforcement

In June 2026, the Executive branch set a new policy agenda for trade in the United States.

Customs enforcement is essential to the national security, foreign policy, and economy of the United States... Systemic inefficiencies, loopholes, insufficient enforcement mechanisms, and outdated processes have created opportunities for malign actors to evade Federal law.

CBP is operating in a new era: One with better tools, one with more ability to deploy technology, and one where first and foremost, CBP protects the revenue and national security interests of the United States.

The ability to demonstrate your compliance to CBP is what will differentiate best-in-class importers from those who passively import. Your data has never mattered more than today, and CBP is equipped with tooling to identify risky, fraudulent, or anomalous trade.