
Oct 19, 2026
What is a “Bad Broker”? What is a “Bad Importer”?
CBP has said it directly: if you are a bad broker or a bad importer, expect scrutiny. The more common problem is less dramatic than fraud and much harder to deal with.
By Tru Identity · Oct 28, 2026
CBP's import requirements come back to four questions about every product: what is it made of, where is it actually from, who made it, and what is it used for? Hugo Pakula, CEO of Tru Identity, discussed these questions following the recent TCSS. Together they offer a useful framework for judging whether an importer exercised "reasonable care" when preparing and presenting entry information.
These questions help CBP decide whether an entry can move forward or whether it needs more information through a CF-28 or another review. The problem is that many importers struggle to answer all four with verified data. That matters because CBP's recent enforcement data shows the agency focusing on whether importers can support their import information.
When reviewing an import, CBP may need to understand what the product is made of, where it comes from, who made it, and how it will be used. These questions sound simple, but in practice they require more than copying information from a supplier.
Pakula put it plainly: "If you can't answer those questions today, you're not doing enough proactive work. And being proactive is what the CBP is looking for."
Each question connects to a different part of import compliance. A product's material composition helps determine its Harmonized Tariff Schedule (HTS) classification and the duties that apply. Country of origin affects tariff treatment and whether additional trade measures apply.
Who made the product matters as well. Manufacturer information feeds denied-party screening, sanctions, Section 232 reporting, and other compliance checks. Intended use helps determine whether agencies such as the FDA, USDA, EPA, or CPSC have authority over the product before Customs releases it.
The bigger point is that CBP expects importers to do more than repeat what vendors tell them. In many cases the old process has been simple: a supplier gives the importer a country of origin, an HTS code, and a short product description, and that information flows straight into the customs entry.
Pakula's advice was direct: "Don't take your supplier's word for it."
That doesn't mean suppliers are giving false information. It means importers still have to check whether the information fits U.S. customs rules. Pakula noted that different countries apply different standards when determining origin, so a supplier can give an answer based on the rules it knows while CBP expects something different for a U.S. import. (We covered what this verification work looks like in how to map your supply chain for CBP.)
Customs documents capture the information needed to answer these questions. A commercial invoice contains the product description and transaction value. A packing list identifies the shipment contents, and certificates of origin may provide evidence of where goods were produced.
For certain ocean shipments, the importer must also submit an Importer Security Filing (ISF) before the vessel is loaded. The ISF includes required data fields covering parties, products, and origin.
CBP Form 7501 then brings much of the entry information together in one record. HTS codes classify the merchandise, declared values drive duty calculations, and country of origin affects base duty treatment and additional duties, including Section 301, Section 232, and IEEPA measures where they apply.
A customs bond adds a financial link to accurate entry information. For commercial shipments that require a bond, the agreement between the importer, CBP, and a surety company guarantees payment of duties, taxes, and fees, so incorrect information can create exposure beyond the original duty calculation.
Reasonable care means making a reasonable effort to ensure the information submitted to CBP is accurate. The work required depends on the importer, the goods, and the level of risk involved.
In practice, that means checking product composition, origin, manufacturer information, and intended use before relying on supplier-provided data. Simply transferring vendor information into an entry without questioning inconsistencies can leave an importer exposed.
Proactive compliance also means watching supplier data for changes before CBP flags them. Does the same supplier list different countries of origin for the same product across purchase orders? Has a component value suddenly changed? If so, someone should ask why.
"If you watch closely and find those data fields changing, you need to investigate why they changed," Pakula said.
Proportionality matters too. CBP doesn't necessarily expect a small importer with 20 or 30 employees to build the same compliance operation as a multinational. Pakula's point was that the response should fit the size of the business and the value of its access to the U.S. market.
"What is the cost of not having access to the U.S. market?" Pakula asked. "That will tell you the price of the associated compliance operation."
Penalties can follow when import information is wrong. Under 19 USC § 1592, penalties vary depending on whether CBP treats the conduct as negligence, gross negligence, or fraud. CBP may also take other enforcement action depending on the facts.
Tru Identity works with product and supplier data that often includes incomplete descriptions, supplier-provided HTS codes, and unverified origin information, and it builds a documented record that supports the compliance decisions behind each entry.
CBP selected Tru Identity for its Commercial Solutions Opening Pilot (CSOP). Tru's system assigns identifiers to supply chain entities such as importers, suppliers, and products, connecting the information used across filings. "When we generate an entry for you, it's going to match the way CBP looks at your entries. You're using the same data they would use to evaluate you," said Pakula.
Each filing decision in Tru Identity creates an audit trail tied to the rules in effect at the time of filing, so the importer has a record to return to if CBP later asks how a classification, origin, or other decision was reached. Contact us today to get started.
Q1. What documents does CBP require for importing goods into the United States?
Required documents depend on the shipment, but they may include a commercial invoice, packing list, customs entry documents, certificates of origin (where required), and a customs bond. Certain ocean shipments also require an Importer Security Filing before vessel loading.
Q2. What is an Importer Security Filing and when is it required?
An Importer Security Filing applies to certain cargo arriving in the United States by vessel. It includes shipment and supply chain information that must be submitted within CBP's required time limits before loading.
Q3. What is reasonable care under CBP import compliance?
Reasonable care means taking appropriate steps to make sure the information submitted to CBP is accurate. This can include checking classification, country of origin, valuation, manufacturer information, and other facts instead of relying only on supplier-provided data.
Q4. What penalties can importers face for failing to meet CBP import requirements?
Penalties under 19 USC 1592 depend on the nature and seriousness of the violation. Negligence, gross negligence, and fraud carry different penalty standards. Other enforcement actions may also follow depending on the circumstances.
Q5. Do importers need a customs bond for every shipment?
Not every shipment has the same bond requirements. Importers may use a single-entry bond for one transaction or a continuous bond that covers multiple entries, depending on their import activity and CBP requirements.

Oct 19, 2026
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CBP has said it directly: if you are a bad broker or a bad importer, expect scrutiny. The more common problem is less dramatic than fraud and much harder to deal with.

Oct 14, 2026
Customs Brokerage Audit: What CBP Actually Evaluates and Why Outcomes Are a Lagging Indicator
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