Oct 6, 2026
Press Release: Jes Crownover Joins Tru as Head of Global Trade
Former FedEx and Livingston executive joins Tru to build the trade infrastructure for the future of imports.
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Resources, Insights, and Market Intelligence
Aug 20, 2026
Smarter Enforcement: How Importers Can Prepare for CBP’s New Era
Hugo Pakula joins Simply Trade hosts Lalo Solorzano and Andy Shiles to explain why being compliant is no longer enough, and why importers and brokers now need clean master data and documented controls to prove it before CBP asks.
Jul 10, 2026
Customs Compliance is Entering the AI Era: TPM Today hosts Hugo Pakula
Eric Johnson hosted Tru CEO Hugo Pakula for a conversation on how customs enforcement is shifting from broad checks to targeted, data-driven scrutiny. TLDR: importers who can't show their work will get caught by the new tools.
Jun 25, 2026
Tru Identity selected by CBP to Modernize Customs Entries with Responsible AI
Tru Identity has been selected by U.S. Customs and Border Protection for the Commercial Solutions Opening Pilot (CSOP pilot) to provide AI-powered trade compliance solutions, including tariff classification and supply chain tracing solutions, to improve and streamline trade, promote security, and secure tariff revenue.
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