Trusted by the best
in customs.
Over 1,000 customs brokers and trade compliance professionals rely on Tru every day to classify, validate, and file with confidence.
Trusted by the best
in customs.
Over 1,000 customs brokers and trade compliance professionals rely on Tru every day to classify, validate, and file with confidence.
What brokers are saying
Customs professionals across the country trust Tru to streamline their operations and reduce compliance risk.
1,000+
Customs brokers
2M+
Entries processed
60%
Fewer CF-29s
4.9
Customer rating
“Tru has really improved our ability to do comparison on USMCA data or even just a database... it definitely has reduced our manual, repetitive work”
Carrie Sott
VP Operations, GHY, GHY
“Tru has transformed how we handle database audits. What used to take days now takes hours.”
Michael T.
Trade Compliance Director, Global Trade Partners
“The automation means we can focus on high-value work instead of repetitive data entry.”
Sarah L.
Brokerage Operations Manager, Pacific Customs Group
“We reduced our CF-29 rate by 60% in the first quarter of using Tru. The ROI is undeniable.”
David R.
Senior Customs Broker, Atlantic Trade Services
“Finally, a tool built by people who actually understand customs brokerage. It just works.”
Jennifer K.
VP of Operations, Continental Customs
“Our entry processing time dropped from 45 minutes to under 10. Our clients notice the difference.”
Robert M.
Licensed Customs Broker, Midwest Brokerage LLC
“Our entry processing time dropped from 45 minutes to under 10. Our clients notice the difference.”
— Robert M., Licensed Customs Broker
Tru Identity, Inc. (“Tru Identity”, “Tru”, “We”, “Us”, or “Our”) provides a risk analysis platform (“Tru Services” or the “Services”) for brands and shippers to build and maintain compliant supply chains.
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