E-commerce
E-commerce
compliance, solved.
Ship globally with confidence. Tru automates product classification, duty calculation, and regulatory compliance for E-commerce brands and marketplaces.
E-commerce
E-commerce
compliance, solved.
Ship globally with confidence. Tru automates product classification, duty calculation, and regulatory compliance for E-commerce brands and marketplaces.
The Challenge
Cross-border E-commerce is broken
E-commerce brands shipping internationally face a maze of regulations: product classification, duty calculation, restricted party screening, PGA requirements, and ever-changing trade policies. Getting it wrong means delays at the border, unexpected costs for your customers, and compliance risk.
Built for modern E-commerce
Automated HTS Classification
AI-powered product classification that learns from your catalog. Get accurate tariff codes instantly, even for complex multi-material products.
De Minimis Compliance
Navigate de minimis thresholds across jurisdictions with real-time eligibility checks and automated documentation.
Duty Cost Optimization
Calculate landed costs accurately across every market you ship to. Identify trade agreement opportunities to reduce duty spend.
PGA Screening
Automatically flag products requiring Partner Government Agency reviews — FDA, CPSC, EPA, and more — before they reach the border.
Restricted Party Screening
Screen every transaction against consolidated denied party lists across all major jurisdictions. Continuous monitoring, not just point-in-time checks.
Country of Origin Verification
Validate origin claims against trade agreement rules of origin. Ensure FTA qualification with documented material sourcing.
99.2%
Classification accuracy
< 10 min
Average entry processing time
50+
Countries supported
Review new customer databases in minutes, not hours.
Achieve full compliance before shipments leave origin.
“What we can do in a few minutes now would have taken us well over an hour.”
Corie Koropatnicki, LCB, CCS
Director US Client Services, GHY
Customer File
acme-products-2026.csv
847 products · 2.4 MB
“Our entry processing time dropped from 45 minutes to under 10. Our clients notice the difference.”
— Robert M., Licensed Customs Broker
Tru Identity, Inc. (“Tru Identity”, “Tru”, “We”, “Us”, or “Our”) provides a risk analysis platform (“Tru Services” or the “Services”) for brands and shippers to build and maintain compliant supply chains.
©2026 Tru Identity, Inc. All rights reserved.