Blog · Oct 6, 2026
Q&A with Jes Crownover: Why I Joined Tru
Jes Crownover discusses why trade compliance's future belongs to those who combine expertise with technology.
Compliance-first AI for teams that keep commerce moving.
Tru is building the infrastructure that customs brokers, 3PLs, and government agencies need to classify, clear, and comply — faster and more accurately than ever before.
Compliance-first AI for teams that keep commerce moving.
Tru is building the infrastructure that customs brokers, 3PLs, and government agencies need to classify, clear, and comply — faster and more accurately than ever before.
“The world operates on a pendulum swing. Company leadership adopted AI before realizing it needed controls. Highly regulated industries need trusted, auditable AI that stands up to scrutiny.”
Hugo Pakula
Co-Founder & CEO
Our team story
“Tru gives me the opportunity to work with a brilliant and hard-working team solving complicated problems.”
“Tru gives me the opportunity to work with a brilliant and hard-working team solving complicated problems.”
Henry Carey
Co-Founder & Head of Sales
“I joined Tru because I saw first hand what the government needs to be able to deliver impact to the people it serves, and Tru has what it takes to solve those problems.”
“I joined Tru because I saw first hand what the government needs to be able to deliver impact to the people it serves, and Tru has what it takes to solve those problems.”
Brittany Ward
Government Programs Manager
“I get to work with a fantastic team to solve problems that are incredibly important.”
“I get to work with a fantastic team to solve problems that are incredibly important.”
Aidan Gallary
GTM Operations
“I wanted to work at a company that was doing something big. Tru is a global team in a global industry. That means we're making a global impact.”
“I wanted to work at a company that was doing something big. Tru is a global team in a global industry. That means we're making a global impact.”
Steve Johnston
Revenue Operations
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Come build with us
We're hiring across engineering, product, and growth. Join the team modernizing global trade compliance.
This is the place to do your life's best work.
No two people are alike. Each role can be crafted to fit the person.
Healthcare
Up to 100% coverage of healthcare costs for you and any dependants.
WFH Stipend
Annual allowance to build the home setup that works best for you for the days you're not at the office.
High-trust environment
Autonomy to own your work. We hire great people and get out of the way.
Competitive salary
We pay competitively so that you can bring your full self to work.
Learning & development
Annual budget for courses, conferences, and books. Grow on our dime.
PTO
A clear PTO and sick-leave policy so that you actually use your PTO. No vague 'unlimited' policies here.
Equity
Meaningful ownership stake — share in the value you help create.
Why we joined Tru
“I started Tru because the professionals keeping trade moving deserve better tools that make work feel more human. In the AI age, the best service providers will give the best service.”
Hugo Pakula
Chief Executive Officer
“Tru gives me the opportunity to work with a brilliant and hard-working team solving complicated problems.”
Henry Carey
Head of Sales
“The team is what blew me away. This company is more than what people think a 'startup' can do. We work with the biggest companies in the world.”
Pablo Ramirez
Software Engineer
“What excites me about Tru is the chance to build software that makes a tangible difference. We’re solving problems that go beyond the screen - my code affects what actually moves through the world”
Bilal Tahir
Founding Engineer
“I wanted to work at a company that was doing something big. Tru is a global team in a global industry. That means we're making a global impact.”
Steve Johnston
Revenue Operations
“I joined Tru because I saw first hand what the government needs to be able to deliver impact to the people it serves, and Tru has what it takes to solve those problems.”
Brittany Ward
Government Programs Manager
“The opportunity to put products in customer's hands that solve problems they didn't know could be solved is why I joined Tru. I'm surrounded by people who teach me new things every single day.”
Aidan Gallary
GTM Operations
“The determination and passion this team has is unlike anything I've ever witnessed. It's a gift to be apart of a team that care so deeply about its' customers.”
Muhammad Hanif
Head of Technology
Meet the rest of the team →
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Open Positions
We're growing fast and looking for people who want to build something that matters.
Don't see your role?
We're always looking for exceptional people. Send us your resume and tell us how you'd contribute to Tru's mission. careers@truregister.com
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Getting smarter on trade
Press · Jun 25, 2026
Tru Identity selected by CBP to Modernize Customs Entries with Responsible AI
Tru Identity has been selected by U.S. Customs and Border Protection for the Commercial Solutions Opening Pilot (CSOP pilot) to provide AI-powered trade compliance solutions, including tariff classification and supply chain tracing solutions, to improve and streamline trade, promote security, and secure tariff revenue.
Blog · Jun 3, 2026
The Definitive Guide to Using AI in Customs Brokerage
A practical framework for customs brokers evaluating AI: what to look for, what to walk away from, and how to protect your license.
