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Section 232 Tariffs Live on Tru

News·Nov 15, 2026

Tru announces Series C

By Hugo Pakula

We raised a $100M Series C led by a16z to accelerate customs automation globally.

Tru Identity, Inc. (“Tru Identity”, “Tru”, “We”, “Us”, or “Our”) provides a risk analysis platform (“Tru Services” or the “Services”) for brands and shippers to build and maintain compliant supply chains.

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